The power of cohesive workwear
With a team of mixed job roles, it's important to consider a variety of changing needs, from safety and warmth to freedom of movement. For example, one employee could be on the shop floor, needing only a simple t-shirt or a hoodie. Another could be driving a forklift or working outdoors, where a hi-vis or a coat is a necessity. However, practicality isn’t the only thing to think about. Customised clothing can also completely transform the way a company’s employees are viewed by current or prospective clients.
Every last member of your team represents your business. Establishing consistency across workwear creates a strong, cohesive brand identity and makes it clear – this is a company that cares about how they’re presenting themselves. This can make you more recognisable to customers, as well as emphasising your professionalism and the pride you have in your work.
By offering workwear customised to your business, you’re essentially linking all of your staff together. For companies that have employees fulfilling a range of roles, this can really help to remind people that, no matter how differently their jobs are or wherever they work, they’re all connected. This can do wonders for inspiring team spirit, giving your employees a real sense of loyalty and even boosting motivation. So what customisation options are best for creating a unified look?
How adding your company logo can unify different roles
If you think of a business, one of the first things you picture is the logo. It may be small, but it’s a symbol of your brand and everything you have to offer. Here at City Workwear, our experts use techniques like embroidery and Direct to Garment Printing to add your logo to your chosen garments. We even adjust our application process based on your needs – for example, we can use something like transfer printing to ensure your logo is especially long-lasting on workwear for more active employees. From a waitress at the front of house to a chef behind the scenes, a logo ensures that everyone is representing the company.
How a company slogan can strengthen your brand identity
A logo catches the eye – a slogan can go one step further. By customising all workwear with a trademark motto, every colleague essentially becomes a walking advertisement. It’s a great way of giving a little more information on what you stand for, highlighting a strength or briefly demonstrating what you provide. It’s another great way of establishing cohesion across even the most diverse range of roles.
Consistent brand colours can bring your whole team together
Many brands are instinctively linked to a specific colour – think red and yellow for McDonald’s or green for Asda. Personalising the colour of your workwear is a good method of ensuring that team members across a variety of job types have clothing that meets their individual, practical needs whilst being instantly recognisable. Find a colour that embodies your brand and apply it to every garment, whether it’s a fleece or a face mask, and enjoy being unforgettable and united.
If you’re looking for outstanding workwear that remains functional while building morale and brand identity, you’re in the right place. With a 100% positive rating on Trustpilot, we offer a free workwear printing and embroidery service, with free delivery on orders over £150 and an average turnaround time of just five working days. For any questions, you can call our team on 0330 004 0440 – we’re always happy to help!
